Church Marketing Workshops
How to Market Your Church 2012
On May 9, 2012, The School of Theology's contextual education program and the office of communications and marketing co-hosted a workshop with the Rev. Jake Dell, senior manager of digital marketing and advertising in the Episcopal Church's Office of Communication. The workshop covered the most effective ways to communicate with your targeted audience. Church leadership from as far away as Jackson and Knoxville, Tenn. and Atlanta, Ga., came to participate. Seminarians along with local alumni/ae rounded out the audience. The workshop, the first of its kind at the School, was open to anyone interested in learning more about websites, social media, and basic marketing campaigns and will be offered on an annual basis going forward.
You may view and download these handouts from the workshop:
- Why You Should Market Your Church
- How to Market Your Church
- Marketing Template — A step-by-step plan for a mid-sized church
- Press Release Handout
- Tips for Marketing Church
How to Market Your Church 2013
On April 5, 2013, The School of Theology's contextual education program and the office of communications and marketing co-hosted a workshop with guest presenters the Rev. Furman Buchanan and Randall Curtis.
Overall Church Marketing Strategies
The Rev. Furman Buchanan, T’06, St. Peter’s Episcopal Church, Greenville, S.C.,
• How his past experience as president of a marketing company has helped him market his church
How to Effectively Use Social Media
Randall Curtis, ministry developer for young adults and youth, Diocese of Arkansas
• Social media — what it is, how to use it, great ideas for building and engaging your targeted audience
• Blogs and low cost website alternatives
The Dos and Don’ts of Website Content
Mary Ann Patterson, director of marketing and communications, The School of Theology
• The most effective content for your website — it’s not always what you think!
• Content management — best practices
The Top Apps for Church Use
Alex Andujar, T’14, The School of Theology
Materials and videos from this workshop are available for viewing and dowloading.
Overall Church Marketing Strategies — video, The Rev. Furman Buchanan
How to Effectively Use Social Media — video, Randall Curtis